Tuesday, November 21, 2006

Connecting the Dots

Today was an epiphany sort of day. Sometimes you can wrestle with a business model for days, weeks, even months and miss the one thing you need to see that would make the model work. That's what's happened for us. We've been thinking for a long time about a model that has a fixed set of inputs and a relatively unbounded set of outputs. It suddenly dawned on us today, thanks to Dave Haynes, that the model might really get legs if we took the handcuffs off the input side of the equation. (I'm being deliberately obtuse here; we're still very much in stealth mode.)

For many years, I've been an evangelist for the many-to-many revolution in the media/entertainment industry. As early as 1994 or 1995, I was convinced that at some point in the near future, much of the "programming" content that we all had come to depend on for our entertainment would be supplmented (and in many cases pushed aside) by content created by the audience/consumer. And that's what the epiphany today was all about. And it's interesting that even though I've long been a believer, I still didn't see this as the key to our model until Dave did a little sketching on the white board.

Thanks, Dave, for flicking the light switch!

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