Today, Dave Haynes, Niel Robertson and I met with Austin and Daniel from Pocketfuzz. Great guys. And Pocketfuzz is a very interesting company. They've managed to find a way to create a profitable business with just a few resources and do it in a very short space of time.
The Pocketfuzz model is simple, but powerful. They've created tools that allow artists - and their fans - to take any mp3 and turn a portion of it (any portion) into a ringtone. And they've navigated the morass of disparate carriers and mobile handsets from multiple manufacturers to provide the tools that are required to provide real value. And what's even better: they have a widget that makes this capability available to other companies. At a great price! (Free.)
Very interesting company. We'll see what happens.