At a recent gathering I asked a friend, the CEO of a Boulder-based startup, whether anything he had learned recently had surprised him. His quick answer: "No one knows anything." He explained that he'd been meeting with companies and executives who can point to significant histories, track records, brand equity, funding, revenue, and experience. And the common denominator has been this:
No one knows anything.
And the funny thing is this: they are uncomfortable. They don't want to be ignorant. They all want to know more than they do.
If someone would just tell them where to buy a clue, they'd queue up in the clue queue. And pay.